UI MOOCs
Strategi Media
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SAPAAN DOSEN
Announcements
Rancangan Pembelajaran
Daftar Istilah Penting
Announcements
SESI 1: Pengantar Kuliah Strategi Media
Handout 1: Pengantar Kuliah Strategi Media
Kuis
Forum Diskusi 1
SESI 2: Karakteristik Media
Handout 2: Karakteristik Media
Forum Diskusi 2
Kuis 2
SESI 3 : Memahami Khalayak & Analisis Media Habit
Handout 3: Memahami Khalayak dan Analisis Habit
Tugas 1 Strategi Media
Forum Diskusi 3
SESI 4 : Memilih Media Iklan yang Efektif
Handout 4: Memilih Media Iklan yang Efektif
Forum Diskusi 4
SESI 5 : Strategi Penjadwalan Iklan
Handout 5: Media Scheduling
Forum Diskusi 5
Tugas 2
SESI 6 : Media Budget
Handout 6: Media Budget
Forum Diskusi 6
Kuis 6
Section 7
Handout 7: Media Comparison
Kuis 7
Forum Diskusi 7
Evaluasi Penyelenggaraan MOOCs
UTS
Ujian Tengah Semester
Sesi 9. Pengantar Pembelian Media
Pengantar Pembelian Media
Sesi 10. Tahapan dalam Pembelian Media
Tahapan dalam Pembelian Media
New Media Concept
Sesi 11. Pembelian Media Above The Line
Pembelian Media Above The Line
Media Buying 01
Sesi 12. Pembelian OOH dan Media Below The Line
Pembelian OOH dan Media Below The Line
#Quiz02
Sesi 13. Pembelian Media Through The Line
Pembelian Media Through The Line
Media Buying 02
Sesi 14. Konsep Media Baru
Konsep Media Baru
Tugas 4
Sesi 15. Post Buy Analysis
Tugas
Modul Strategi Media: ATL/BTL/TTL
UAS
UAS
UAS
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Strategi Media
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Vocational Program
Strategi Media
Summary
Strategi Media
Teacher:
Nailul Mona
Teacher:
Naldo MSi
Skill Level
:
Beginner
